One of Lahana's core values as a business is making women feel empowered and confident in their skin. As a swimwear label with a large social media following, it is important for us to spread a message of inclusivity and self-love. This message is a constant focus for us in which we hope helps to create a positive impact on the lives of the girls and women who follow us. However, as a team, we wanted to create a more significant impact on the lives of women outside the scope and reach of Lahana. We intend to positively generate change in the lives of women who need a different form of empowerment and assistance.
When we sat down with the team to discuss how we saw this happening, the conversation came back to 'what empowers us as women?' One thing that stood out for the Lahana staff was our access to education that has successfully lead to employment and the ability to follow our ambitions. For co-owners having the right tools has enabled them to start a now highly successful business that can employ and support a whole team.
Lahana wanted to help make this a reality for women around the world. We reached out to an organisation that resonated with these core values, which was The Global Women's Project. 'Thriving communities start with powerful women' is a strong message that captured our attention, a message that we wanted to support and encourage.